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Last Best Experience Stories

Everyone has a last best experience – the golden experience that sets the standard for all other experiences and interactions with a brand. Explore real-life "last best experience" examples to get a taste of what organizations today are up against.

Who delivered a truly remarkable experience to you?

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Last Best Experience Video Spotlights

Kurt Schroeder's Last Best Experience: Mercedes-Benz

"The experience just didn't end with me signing the papers. It continued on well after the purchase."

John Seeds' Last Best Experience: The Apple Store

"The last best experience that anyone has anywhere becomes the minimum expectation for the experience they want everywhere.”

Brian Lannan's Last Best Experience: The Timberwolves

"Brands can use digital experiences to reduce friction across the journey... and can gain additional loyalty from their customers."

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Last Best Experience Video

Matt Maliszewski's Last Best Experience: USAA

"I had to go through multiple channels, and it was just so seamless to bounce back and forth between channels."

Last Best Experience Video

Mike Pietigs' Last Best Experience: Park Nicollet Clinic

"I felt like they knew me. They knew what was important to me. And they knew the best way to engage me."

Last Best Experience Video

Biplab Mandal's Last Best Experience: Caesers Palace

"It is very important, in the services industry, that companies focus on what customers want to buy versus what we want to sell."
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