by George Demou
Avtex and Edina Realty Join Forces to Develop Groundbreaking Digital Real Estate Assistant
Edina Realty, a subsidiary of HomeServices of America, a Berkshire Hathaway affiliate, is one of the nation’s largest real estate companies. The organization needed assistance in its ongoing efforts to support more than 75 real estate offices and nearly 2,400 real estate agents licensed in Minnesota and western Wisconsin.
Avtex helped Edina Realty create Emma, a digital real estate assistant. Lovingly named for Edina Realty’s founder Emma Rovick, Emma streamlines communication, information access and data management. This allows the agent to focus on what matters most – building those all-important customer relationships and delivering superior service. Emma provides Edina Realty's agents with voice interactions, activity reminders, appointment management, information access and content delivery – all from mobile devices.
We never imagined we’d be able to build our own, custom bot to support agents, but Avtex helped us make it happen. Emma is truly innovative within our industry and is a wonderful tool in helping us fulfill our mission to deliver superior customer experiences throughout the process of buying, selling and homeownership.Jeff Loeb, Chief Information Officer at Edina Realty
Edina Realty is taking a phased approach with its roll-out of Emma. Agents have been using the automated content for a year and several are currently testing and using subsequent phases to ensure a smooth user-experience. When complete, Emma will change the way Edina Realty’s agents leverage the tools at their disposal. Prior to Emma, agents were often forced to access multiple platforms to find information or initiate communication with customers. With Emma, those platforms all work seamlessly to support the agents’ daily activities.