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Brian Lannan - Vice President of Retail Experience at Avtex - was featured on Retail Technology Insider highlighting the overarching strategies at the center of omnichannel retail.

Read the full article here.

Only when the digital, in-store, and human elements of the customer experience are unified and working together harmoniously, can brands achieve the retail Holy Grail: Engaging customers in the moments that matter—wherever that moment is taking place.
Brian Lannan

Read the full article here on retailtechnologyinsider.com