Closing the CX Perception Gap Between Companies and Customers
Kurt Schroeder - Chief Experience Officer at Avtex - was recently featured on was recently featured on CMSWire sharing his thoughts on closing the perception gap between companies and customers.
Read the full article here.

Instead of organizing around the customer, most organizations have organized around functions, unintentionally providing a disconnected and inconsistent customer experience.Kurt Schroeder
Read the full article here on cmswire.com