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Brian Lannan - Vice President of Retail Experience at Avtex - was recently featured in Twin Cities Business sharing his key insights and takeaways from the National Retail Federation's 2022 Big Show.

Read the full article here.

Customers’ situations and expectations are fluid right now; retailers must serve them in the way they want to be served. The last thing a customer needs is more friction in their lives. Retailers who lean into the Customer Experience in everything they do will be the winners.
Brian Lannan

Read the full article here on