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Karl Phenix - Director of Sales Engineering at Avtex - was recently featured on CMS Wire sharing his insights on optimizing customer experience with artificial intelligence.

Read the full article here.

AI helps employees gain useful insights and context about customers and proactively answer questions to serve them better. Does this customer prefer to be contacted by phone or email? Are they on the East or West coast? What times do they prefer to be contacted? AI can harness data and make intelligent recommendations, learning and improving from each interaction.
Karl Phenix

Read the full article here on cmswire.com