Third-Party Cookie Crumbling - Risk or Reward? Threat or Benefit?
For years third-party cookies have been used by marketers to track website visitors, serve relevant advertising, and improve user experiences. With the crumbling of the third-party cookie, marketers now face a new reality requiring them to find alternatives to enable accurate visitor identification. In a world moving away from cookies, what options do marketers have? The truth is this paradigm shift represents an opportunity for brands to find and master future-proof solutions that transfer control back to the brand marketer.
In this webinar, Audience Acuity experts break down the emerging solutions for a cookie-less world.
- Where is ID Resolution headed in a cookie-less world?
- How Microsoft Customer Insights supports the ID resolution process
- IOS perspective and the future of “opt-in”
- How to help your brand become “Future-Proof”
- Microsoft Customer Insights + Super Identity Graph = Better Together
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