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The Art and Science Behind Journey Mapping

by Kate Kompelien

Journey mapping is both an art and a science. In order to create effective journey maps, organizations must have a firm grasp on the experience being visualized, including both the data and the narrative at play.

Join us and discover how the combination of data analysis and behavioral research, with design principles, can help organizations uncover improvement opportunities and inspire long-lasting change.

Key Discussion Topics:

  • Why use Journey Maps?
  • Finding the right Data Source
  • Power of Visualization
  • Customer examples from CTC CEO, Kristi Westbrock