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Your customer's last best experience is your biggest competitor - not the company selling a similar product or service, but the one that left a lasting impression on your customer. One way to leave such an impression is to ensure that your customers are having a good experience at every step of the journey, and to let them know their experiences matter by providing ample opportunities for honest and specific feedback.

Watch the video to hear Sherri Loechte, Director of Sales Channels at Avtex, describe her Last Best Experience delivered by Dell.

Want to watch more videos of compelling CX stories like this one?

Visit our Last Best Experience page!