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Could vs. Should: Finding the Sweet Spot in CX Technology

by Kurt Schroeder

For the final webinar in the series, we will go behind the scenes to discover how a large mid-western bank set out to deliver unique customer experiences. They understood the need to invest in CX technologies to support their vision. However, with all the choices and vendors labeling their technologies as a “CX Platform” they didn’t know what they should do.

This case study demonstrates how a proven approach can enable an organization to make the right CX investments and deliver on the expectations of their customers.