by Larry Mead, Kate Kompelien and Kurt Schroeder
As customer expectations evolve as a result of COVID-19, interactions with brands often require additional customer effort. This new challenge can cause undo stress and angst for your customers, ultimately affecting the totality of the customer experience. As a result, a holistic look at contact center and customer experience (CX) practices has become a significant focus for many businesses.
In this webinar, our Avtex experts break down the importance of prioritizing the reduction of customer effort, discuss modern industry practices and outline how the contact center’s role is so crucial in delivering on customer experience promises.
Don’t miss this discussion as we highlight:
• Key technology needed to map out the holistic customer journey and identify points of friction
• How to increase organizational visibility of the contact center’s role in customer experience
• Key strategies to get started on your customer effort reduction journey