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Avtex Digital Roundtable The Cost of Bad Customer Experience

by Kurt Schroeder and Dan Gingiss

Good customer service is no longer the goal for organizations, it’s the expectation of their customers. Failure to deliver anything but a good customer experience may result in decreased revenue, lower customer retention, and the loss of the most valuable component of customer loyalty – trust.

In the first of its kind, live video roundtable, our panel of customer experience experts will share their thoughts on what constitutes poor CX and the various ways it affects organizations. We'll explore how companies can measure the impact of poor CX and turn the results into actionable insights.

KEY DISCUSSION TOPICS

  • What Constitutes Poor CX
  • What are the Hidden Costs of Poor CX?
  • How Can Organizations Measure the Impact of Poor CX?
  • What Action Can an Organization Take to Determine the Actual Cost of Poor CX?