by Matt Durski
Today, more than ever before, building sound relationships with customers and prospects is key to the success of any business. Most businesses recognize the value of customer relationships, and know they stand to reap considerable rewards by transforming from an organization that supplies products into one that meaningfully connects with customers.
Unfortunately, a very few businesses are actually cultivating great lasting, lucrative bonds with their customers. Only a handful of these organizations are maximizing the ROI of their investments into “CRM.”
Avtex partnered with CCW Digital to research and draft a Special Report on CRM that corrects that reality. Featuring exclusive research findings and expert insights, the special report reveals how to create a CRM strategy that empowers brands to actually connect with customers.