by Kurt Schroeder and John Seeds
Higher education institutions have numerous departments that are responsible for certain parts of the overall student journey, but without the full picture of each aspect of the student’s profile, the experience will be less than ideal. Customer Relationship Management (CRM) solutions have had some limited uses on campus but to create a differentiated and personalize student experience, institutions need to consider how information about the student and their journey is organized and accessed at the right time and right channel.
A CRM is a great option for schools to create a single profile of each student to be accessed and integrated to each department’s engagement models. Below are some common use cases that are being seen in today’s higher learning environments.