Balancing Fraud Prevention and Customer Experience
by Dan Gingiss
CRM and Customer Care - Working Together to Drive Customer Satisfaction and Loyalty
When it costs less to retain an existing customer than it does to obtain new customers, maintaining loyal consumers is vital to any organization. Unfortunately, in a world filled with multi-channel access to companies and information, retaining customers has become more challenging than ever.
With the challenges of attracting and maintaining customers ever increasing, many organizations have placed focus on the concept of Customer Care.
