by Kate Kompelien
How do I use the information about my customers to craft better interactions?
Data overload is real. Too much information can be paralyzing, and our CX experts understand that each organization has a different threshold for how they can act on customer insights. We work side by side with you and your customers to find the ripest areas of improvement using modern techniques and advanced data gathering tools.
How do I use the right customer information at the right time?
We first work with our clients to make sure that the right information is being collected about their customers. Then we talk with business units across the organization to fully understand how they support customer goals and what information is needed to best align to those goals. Finally, we help architect processes to access customer data from a CRM and surface through integrated solutions to agents or staff as appropriate for their business objectives.
Big data may be a term of the past, but it still represents a big challenge for companies today. The introduction of AI and machine learning have drastically altered the methods and rate of data processing. However, these advancements mean nothing if there’s not careful planning and critical thought as to how they are applied to customer data to achieve specific outcomes. Brands need to build the core foundations of information gathering, understanding and processing before adding too many variables to the customer data equation.