by Kate Kompelien and Bridget Brennan
Guest Contributor, Founder and CEO of Female Factor Opens in new tab
Bridget Brennan is a guest contributor and Customer Experience thought leader. Though not an employee, Bridget is a valued CX expert.
Leading authority on the world's most powerful consumer market: women. Author of the books, "Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers" (Crown Business) and "Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers" (HarperCollins Leadership, 2019). Founder & CEO of Female Factor consulting firm. Top keynote speaker on consumer market growth. Vikings Women Advisory Board member for Minnesota Vikings NFL team. Forbes contributing writer on marketing to women. Named "Woman to Watch in Retail Disruption" by Remodista. Named a Top Women Speaker for 2020 by Real Leaders. I help businesses grow with the world's most powerful consumer market: women.