The Total Experience Playbook
by Larry Mead, Kate Kompelien and Kurt Schroeder
Cookie Declaration
This website uses cookies. We use cookies to offer you a better browsing experience and to optimize the website and analyze traffic. In countries where cookie opt in consent is required prior to loading of non-necessary cookies, visitors are informed of avtex.com and go.avtex.com privacy policy and use of cookies via an alert notification at the bottom of the page during their first visit to our web properties. Only after consent is explicitly given by clicking on the “accept” button are the non-necessary cookies (preferences, statistics, and marketing cookies) loaded onto the visitor’s computer and browser. You can learn more about our cookie policy here.
The last updated date listed below is in the day/month/year format.
Your consent applies to the following domains: avtex.com and go.avtex.com
Cookie declaration last updated on 09/20/21 by Cookiebot:
Necessary (7)
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
| Name | Provider | Purpose | Expiry | Type |
| __cf_bm | marketo.com and go.avtex.com | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 1 day | HTTP Cookie |
| BIGipServer# | marketo.com and go.avtex.com | Used to distribute traffic to the website on several servers in order to optimize response times. | Session | HTTP Cookie |
| what-intent | avtex.com | Determines the device used to access the website. This allows the website to be formatted accordingly. | Session | HTML Local Storage |
| test_cookie | doubleclick.net | Used to check if the user's browser supports cookies. | 1 day | HTTP Cookie |
| CookieConsent | Cookiebot | Stores the user's cookie consent state for the current domain | 1 year | HTTP Cookie |
| li_gc | linkedin.com | Stores the user's cookie consent state for the current domain | 2 years | HTTP Cookie |
| CONSENT | youtube.com | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. | 5,984 days | HTTP Cookie |
| jStorage | cx.avtex.com | Registers a unique ID for the visitor in order for the website to recognize the visitor upon re-entry. | Persistent | HTML |
Preferences (12)
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
| Name | Provider | Purpose | Expiry | Type |
| lang | ads.linkedin.com | Remembers the user's selected language version of a website | Session | HTTP Cookie |
| yt-player-bandaid-host | youtube.com | Used to determine the optimal video quality based on the visitor's device and network settings. | Persistent | HTML Local Storage |
| yt-player-headers-readable | youtube.com | Used to determine the optimal video quality based on the visitor's device and network settings. | Persistent | HTML Local Storage |
| VISITOR_INFO1_LIVE | youtube.com | Tries to estimate the users' bandwidth on pages with integrated YouTube videos. | 179 days | HTTP Cookie |
| ytidb::LAST_RESULT_ENTRY_KEY | youtube.com | Stores the user's video player preferences using embedded YouTube video | Persistent | HTML Local Storage |
| yt-remote-cast-available | youtube.com | Stores the user's video player preferences using embedded YouTube video | Session | HTML Local Storage |
| yt-remote-cast-installed | youtube.com | Stores the user's video player preferences using embedded YouTube video | Session | HTML Local Storage |
| yt-remote-connected-devices | youtube.com | Stores the user's video player preferences using embedded YouTube video | Persistent | HTML Local Storage |
| yt-remote-device-id | youtube.com | Stores the user's video player preferences using embedded YouTube video | Persistent | HTML Local Storage |
| yt-remote-fast-check-period | youtube.com | Stores the user's video player preferences using embedded YouTube video | Session | HTML Local Storage |
| yt-remote-session-app | youtube.com | Stores the user's video player preferences using embedded YouTube video | Session | HTML Local Storage |
| yt-remote-session-name | youtube.com | Stores the user's video player preferences using embedded YouTube video | Session | HTML Local Storage |
Statistics (21)
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
| Name | Provider | Purpose | Expiry | Type |
| _ga | avtex.com | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years | HTTP Cookie |
| _ga_# | avtex.com | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | 2 years | HTTP Cookie |
| _gat | avtex.com | Used by Google Analytics to throttle request rate | 1 day | HTTP Cookie |
| _gid | avtex.com | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 1 day | HTTP Cookie |
| _hjAbsoluteSessionInProgress | avtex.com | This cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice. | 1 day | HTTP Cookie |
| _hjFirstSeen | avtex.com | This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website. | 2 years | HTTP Cookie |
| _hjid | avtex.com | Sets a unique ID for the session. This allows the website to obtain data on visitor behavior for statistical purposes. | 1 year | HTTP Cookie |
| _hjid | avtex.com | Sets a unique ID for the session. This allows the website to obtain data on visitor behavior for statistical purposes. | Persistent | HTML Local Storage |
| _hjIncludedInPageviewSample | avtex.com | Used to detect whether the user navigation and interactions are included in the website’s data analytics. | 1 day | HTTP Cookie |
| _hjIncludedInSessionSample | avtex.com | Registers data on visitors' website-behavior. This is used for internal analysis and website optimization. | 2 years | HTTP Cookie |
| calltrk-_ga | avtex.com | This cookie is necessary for the call-tracking functionality used by the website operator – The cookie sets an ID for the specific user, which allows the website's support team to recognize the user when calling their support, as well as seeing the user’s navigation on the website. | Persistent | HTML Local Storage |
| calltrk_landing | avtex.com | This cookie is necessary for the call-tracking functionality used by the website operator – The cookie sets an ID for the specific user, which allows the website's support team to recognize the user when calling their support, as well as seeing the user’s navigation on the website. | 1 year | HTTP Cookie |
| calltrk_nearest_tld | avtex.com | This cookie is necessary for the call-tracking functionality used by the website operator – The cookie sets an ID for the specific user, which allows the website's support team to recognize the user when calling their support, as well as seeing the user’s navigation on the website. | 3599 days | HTTP Cookie |
| calltrk_referrer | avtex.com | This cookie is necessary for the call-tracking functionality used by the website operator – The cookie sets an ID for the specific user, which allows the website's support team to recognize the user when calling their support, as well as seeing the user’s navigation on the website. | 1 year | HTTP Cookie |
| calltrk_session_id | avtex.com | This cookie is necessary for the call-tracking functionality used by the website operator – The cookie sets an ID for the specific user, which allows the website's support team to recognize the user when calling their support, as well as seeing the user’s navigation on the website. | 1 year | HTTP Cookie |
| calltrk-calltrk_landing | avtex.com | This cookie is necessary for the call-tracking functionality used by the website operator – The cookie sets an ID for the specific user, which allows the website's support team to recognize the user when calling their support, as well as seeing the user’s navigation on the website. | Persistent | HTML Local Storage |
| calltrk-calltrk_referrer | avtex.com | This cookie is necessary for the call-tracking functionality used by the website operator – The cookie sets an ID for the specific user, which allows the website's support team to recognize the user when calling their support, as well as seeing the user’s navigation on the website. | Persistent | HTML Local Storage |
| calltrk-calltrk_session_id | avtex.com | This cookie is necessary for the call-tracking functionality used by the website operator – The cookie sets an ID for the specific user, which allows the website's support team to recognize the user when calling their support, as well as seeing the user’s navigation on the website. | Persistent | HTML Local Storage |
| hjViewportId | avtex.com | Sets a unique ID for the session. This allows the website to obtain data on visitor behavior for statistical purposes. | Session | HTML Local Storage |
| AnalyticsSyncHistory | linkedin.com | Used in connection with data-synchronization with third-party analysis service. | 29 days | HTTP Cookie |
| personalization_id | twitter.com | This cookie is set by Twitter - The cookie allows the visitor to share content from the website onto their Twitter profile. | 2 years | HTTP Cookie |
Marketing (23)
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
Name | Provider | Purpose | Expiry | Type |
| _fbp | avtex.com | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months | HTTP Cookie |
| _gcl_au | avtex.com | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months | HTTP Cookie |
| _mkto_trk | avtex.com | Contains data on visitor behavior and website interaction. This is used in context with the email marketing service Marketo.com, which allows the website to target visitors via email. | 2 years | HTTP Cookie |
| _uetsid | avtex.com | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. | 1 day | HTTP Cookie |
| _uetsid | avtex.com | Contains the expiry-date for the cookie with corresponding name. | Persistent | HTML Local Storage |
| _uetsid_exp | avtex.com | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | 2 years | HTTP Cookie |
| _uetvid | avtex.com | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | Persistent | HTML Local Storage |
| _uetvid | avtex.com | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | 1 year | HTTP Cookie |
| _uetvid_exp | avtex.com | Contains the expiry-date for the cookie with corresponding name. | Persistent | HTML Local Storage |
| MUID | bing.com | Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. | 1 year | HTTP Cookie |
| IDE | doubleclick.net | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | 1 year | HTTP Cookie |
| tr | facebook.com | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | Session | Pixel Tracker |
| ads/ga-audiences | google.com | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. | Session | Pixel Tracker |
| bcookie | linkedin.com | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | 2 years | HTTP Cookie |
| pagead/1p-user-list/# | google.com | Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. | Session | Pixel Tracker |
| bscookie | linkedin.com | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | 2 years | HTTP Cookie |
| lang | linkedin.com | Set by LinkedIn when a web page contains an embedded "Follow us" panel. | Session | HTTP Cookie |
| lidc | linkedin.com | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | 1 day | HTTP Cookie |
| UserMatchHistory | linkedin.com | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | 29 days | HTTP Cookie |
| i/adsct | t.co | The cookie is used by Twitter.com in order to determine the number of visitors accessing the website through twitter advertisement content. | Session | Pixel Tracker |
| YSC | youtube.com | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session | HTTP Cookie |
| yt.innertube::nextId | youtube.com | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Persistent | HTML Local Storage |
| yt.innertube::requests | youtube.com | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Persistent | HTML Local Storage |
| _actcc | avtex.com | Genesys Predictive Engagement is a cloud-based, AI-powered customer engagement solution that analyzes visitors' behaviors on websites, predicts the outcomes visitors are trying to achieve, and personalizes engagements to help visitors achieve those outcomes. | 1 year | HTTP Cookie |
| _actest | avtex.com | Genesys Predictive Engagement is a cloud-based, AI-powered customer engagement solution that analyzes visitors' behaviors on websites, predicts the outcomes visitors are trying to achieve, and personalizes engagements to help visitors achieve those outcomes. | Session | HTTP Cookie |
| _actmr | avtex.com | Genesys Predictive Engagement is a cloud-based, AI-powered customer engagement solution that analyzes visitors' behaviors on websites, predicts the outcomes visitors are trying to achieve, and personalizes engagements to help visitors achieve those outcomes. | 1 day | HTTP Cookie |
| _actms | avtex.com | Genesys Predictive Engagement is a cloud-based, AI-powered customer engagement solution that analyzes visitors' behaviors on websites, predicts the outcomes visitors are trying to achieve, and personalizes engagements to help visitors achieve those outcomes. | 1 day | HTTP Cookie |
| _actmu | avtex.com | Genesys Predictive Engagement is a cloud-based, AI-powered customer engagement solution that analyzes visitors' behaviors on websites, predicts the outcomes visitors are trying to achieve, and personalizes engagements to help visitors achieve those outcomes. | 1 year | HTTP Cookie |
| _actts | avtex.com | Genesys Predictive Engagement is a cloud-based, AI-powered customer engagement solution that analyzes visitors' behaviors on websites, predicts the outcomes visitors are trying to achieve, and personalizes engagements to help visitors achieve those outcomes. | 1 year | HTTP Cookie |
| _actvc | avtex.com | Genesys Predictive Engagement is a cloud-based, AI-powered customer engagement solution that analyzes visitors' behaviors on websites, predicts the outcomes visitors are trying to achieve, and personalizes engagements to help visitors achieve those outcomes. | 1 year | HTTP Cookie |
| ac::idle | avtex.com | Genesys Predictive Engagement is a cloud-based, AI-powered customer engagement solution that analyzes visitors' behaviors on websites, predicts the outcomes visitors are trying to achieve, and personalizes engagements to help visitors achieve those outcomes. | Persistent | HTML Local Storage |
