FY20 Microsoft Partner of the Year

Our Approach Customer Success Stories Center of Excellence

Avtex FY20 Highlights

Generated over 100 million unique Customer Insights profiles to date
By the end of March, 120% of Dynamics Customer Adds of our full FY20 targets, 867% YOY growth
118% billed revenue attainment of our full FY20 targets, 92% YOY growth

Doubled sales capacity from 8 to 16
Added 22 new consultants and Principal Solutions Architects
186 Certifications & 12 Competencies

Our Approach

Our vision at Avtex Solutions is to fuel exceptional experiences. Everything we do, every day adds fuel to exceptional experiences, and we use our technical know-how to enable our clients to deliver an exceptional customer experience (CX) to their customers.

We understand the critical role that data plays in the execution of CX. By leveraging the expertise that power our Dynamics Inner Circle and AI Inner Circle Microsoft consulting team and our CX Strategy team that helps design experiences, which made Microsoft Dynamics 365 Customer Insights a natural fit into our go-to-market.

Customer Insights Avtex Center of Excellence

Avtex created a Customer Insights Center of Excellence to ensure our team, with deep Dynamics 365 Apps expertise, was prepared to provide excellent service and scale. This group represented Avtex departments including Sales, Alliances, Delivery, Solution Architects, Marketing, and others to drive awareness, educate the Microsoft field and ultimately drive implementations of CI quickly and broadly.

Our Microsoft counterparts have leveraged this knowledge and our best practices to enable the sales teams and leadership.

Resources:

Customer Success Stories

Avtex Helps Chipotle Expand Its Microsoft Investment with Customer Insights

Chipotle had 7.5 million Chipotle Rewards members and was searching for a customer data platform that would empower them to “activate” 100 million unknown “headless” customers, increase sales by driving new customers to purchase, and influence customers to purchase more. At the time, Chipotle did not have a single view of their customers across their order website, loyalty program, and in-store purchases.

With support from the Microsoft West EOU, Dynamics Customer Advisory Team (CAT) and Avtex senior leadership, we showcased the proprietary third-party enrichment services of Avtex, the unification engine of Customer Insights, and the extendibility of the platform across the Microsoft stack, including Power BI, Power Apps, Azure Synapse, Machine Learning, and AI. Avtex proved we could “activate” 1 out of 3 of Chipotle’s unknown customers, which would have a potential impact of ~$275M in increased revenue per year.

80M

Unique Customer Insights Profiles Generated

34%

Unknown Customers Activated

275M

Predicated Increase Revenue Per Year

Avtex played a crucial role in our evaluation of Microsoft Customer Insights as a customer data platform for Chipotle. Their expertise in working directly with the Microsoft product team as well as integrating 3rd party data to bring a consolidated customer profile showed how Chipotle could benefit from implementing the solution.

Sashi Kommineni – Director, Analytics and Data Science at Chipotle

AEP Energy lights up personalized experiences with Dynamics 365 Customer Insights

AEP Energy was the first Microsoft Dynamics 365 Customer Insights deal in the US as highlighted by Dina Apostolou during Satya Nadella’s keynote (Ignite 2019). When Avtex engaged AEP, our team had been working directly with the engineering group at Microsoft on early beta offerings. AEP had challenges engaging with their B2B customers due to siloed data sources and a duplicative view of their customers and prospects. This resulted in wasted advertising spend as they consistently sent the same message to the same targets.

Avtex was able to demonstrate how CI could pull these existing data sources together with intelligence, reducing the number of records by over 30%. CI provided a singular view to improve the customer experience of their base, increase overall retention, and better target new customers.

Avtex has been a trusted partner of ours for years. We continue to work with them to bring in the latest technology and help drive our business to the next level.

Timothy Noce, Customer Engagement, Product Owner at AEP Energy