Avtex Wins 2021 CRM Excellence Award

MINNEAPOLIS, MN – May 5, 2021 – Avtex, a TTEC Digital company, announced today that TMC, a global, integrated media company, has named them as a recipient of a 2021 CRM Excellence Award, presented by CUSTOMER magazine. Avtex won for the work they did with Chipotle around Microsoft Customer Insights.

Through expert consultation and implementation of Customer Insights, Avtex helped Chipotle build systems and processes that would help them translate data into actionable insights. Avtex provided proprietary third-party enrichment services, the unification engine of Customer Insights, and the extendibility of the platform across the Microsoft stack, including Power BI, Power Apps, Azure Synapse, Machine Learning, and AI.

“As the first partner to implement Customer Insights in the U.S., Avtex was in a unique position to partner with Chipotle as they searched for a customer data platform,” said Dale Mansour, Chief Business Officer at Avtex. “Now with a unified view of their customers across multiple sources of data, they have created an extensive number of measures that drive KPIs to boost revenue and increase personalization for customers.”

“The CRM Excellence Award honors Avtex for being a true CRM partner to its customers and clients,” said Rich Tehrani, TMC’s CEO and Group Editor-in-Chief. “Avtex has demonstrated to the editors of CUSTOMER magazine that their implementation of Microsoft’s Customer Insights improved the processes of their clients’ businesses by streamlining and facilitating the flow of information,” added Tehrani.

Based on hard data, the CRM Excellence Awards rely on facts and statistics demonstrating the improvements that the winner’s product has made in a client’s business. Winners were chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer.