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MINNEAPOLIS, MN – February 16, 2021 – Avtex, a customer experience (CX) consulting and technology company, announced today the hiring of Peter Chalem as Director of Commerce. As the retail landscape continues to evolve, today’s customers expect a consistent and virtually seamless omni-channel experience. As part of their aggressive growth model, Avtex is adding a Retail and Commerce practice to help clients deliver unified and personalized experiences.

Chalem joins Avtex with nearly 25 years of entrepreneurship, leadership, consulting, team building and practice building experience.

“Peter is a strategic hire for Avtex, and I am thrilled to welcome him to the team,” says Biplab Mandal, Executive Vice President of Services and Strategy at Avtex. “As the world comes out of the pandemic, digital transformation, and the ability to provide integrated, omnichannel commerce solutions, are compelling needs for businesses of all sizes. Avtex is no exception, and Peter's passion, experience and leadership are going to add tremendous value to our clients in their digital commerce journey and accelerate exceptional experience for their end customers.”

Before joining Avtex, Chalem built and led a regional team of over 300 people across 8 countries in Latin America for AlfaPeople. He was instrumental in building AlfaPeople to be the biggest regional Dynamics partner in the region. Most recently, he led the delivery team for Dynamics 365 for DXC North America.

As the Director of Commerce at Avtex, Chalem will be responsible for incubating, growing and leading the Avtex Commerce practice. He will lead the team in expanding Microsoft Dynamics solutions, to include Retail and Commerce, helping customers transform retail by delivering digital, unified, personalized, and seamless shopping experiences. This new practice further positions Avtex as the foremost Microsoft partner, transforming CX across sales, service and marketing.

“The pandemic has forever changed the retail landscape and accelerated the move to omni-consumer commerce,” says Dale Mansour, Chief Business Officer at Avtex. “At the core is customer experience, which is the DNA of Avtex and why we are excited to expand our Microsoft Dynamics solutions to include a Retail and Commerce Practice.”

“I am extremely excited to join this amazing company, and I’m looking forward to bringing my years of experience in building, developing and growing companies to Avtex,” says Chalem. “I’m thrilled to be working with amazing leaders, and to be part of a culture that recognizes people and customer service as a foundation of any great company. My goal is to make the Commerce practice as relevant as the incredible Customer Engagement practice already in place.”