by George Demou
MINNEAPOLIS, MN – April 18, 2017 – Avtex, a provider of integrated interaction solutions, announced today that they have hired Kurt Schroeder as Chief Experience Officer. Schroeder will lead the development and growth of the customer experience practice.
Prior to joining Avtex, Schroeder was a Principal at Baker Tilly, LLP where he developed the Growth Strategies into a national practice. The Growth Strategies practice focused on improving top line revenue through sales effectiveness, marketing effectiveness and customer experience. Over the past 25 years he has had responsibility for developing and leading consulting organizations of varying sizes concentrating on customer interactions, CRM and market strategy.
“I am pleased to be joining Avtex, a dynamic organization with a team of highly skilled professionals committed to helping its clients thrive as they operate in the ‘experience economy’ of today,” Schroeder says.
“Kurt’s addition to the Avtex team is a strategic move to improve our ability to help clients address all aspects of the customer experience,” adds George Demou, President and CEO. “His wealth of experience and industry knowledge will be key to developing and executing an overarching CX Strategy for our Clients. With a rising demand for integrating technology into the customer experience platform, Kurt’s thought leadership and proven experience will be instrumental in delivering CX innovation within our client base.”
The acquisition of an experienced leader within the CX practice reinforces the organization’s standing as a true end-to-end CX consultancy.