Avtex Helps Fans Track Runners During Twin Cities Marathon
Twin Cities in Motion is committed to providing exceptional race-day experiences to runners and fans alike. To reach that goal, the organization went on the hunt for a at cost-effective yet contemporary solution to provide tracking notification services to spectators to improve the fan experience.
Enter the cloud. Avtex partnered withTwin Cities in Motion to deliver AthleteTracker, a cloud based solution designed to help spectators of the races track their favorite runners via SMS text notifications.
New technology solutions from innovative companies like Avtex allow us to offer an interactive race experience.Virginia Brophy Achman, Executive Director at Twin Cities in Motion
On race day, AthleteTracker helped to deliver a great fan experience to over 19,000 spectators from all around the country who signed up to track over 11,000 individual runners. At the conclusion of the race, a survey was sent to all 19,000+ users of AthleteTracker and received high praise from the users with an average score over 4.5 on a scale of 1 to 5.