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Aaron Mosby - Director of Federal Business Development at Avtex - was recently interviewed for CMSWire to share his insights on the government's newly updated federal customer experience guidance.

Read the full article here.

CX pros like me learn from government CX in that we recognize their persistence: the government never gives up, no matter how difficult the challenge. Their CX will benefit from this attribute because it is a core pillar of CX. Problems don’t get smaller or easier, only more difficult. CX plays a key role in addressing problems.
Aaron Mosby

Read the full article here on CMSWire.com