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Aaron Mosby - Director of Federal Business Development at Avtex - was recently interviewed for CMSWire to share his insights on the government's newly updated federal customer experience guidance.

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CX pros like me learn from government CX in that we recognize their persistence: the government never gives up, no matter how difficult the challenge. Their CX will benefit from this attribute because it is a core pillar of CX. Problems don’t get smaller or easier, only more difficult. CX plays a key role in addressing problems.
Aaron Mosby

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