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Kurt Schroeder of Avtex: “5 Ways To Create a Wow! Customer Experience”

Kurt Schroeder - Chief Experience Officer at Avtex - was recently interviewed for Authority Magazine on his "5 Ways To Create a Wow! Customer Experience.”

Read the full article here.

Don’t scrimp on doing customer research. Don’t simply rely on the internal staff’s perception of what the experience is. Do the heavy lifting and talk to customers to get their version of the experience. Talk to customers to really understand how they feel and think about the experience. Without specific customer feedback, how can an organization know where to focus their design efforts.
Kurt Schroeder, Avtex Chief Experience Officer

Read the full article here on Medium.com.