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John Seeds - Vice President of Marketing at Avtex - was recently featured on CMS Wire sharing his thoughts on optimizing your CX strategy for different generations.

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Channel expectations are different among generations, which creates CX gaps brands must address - beyond the customer service channels that we all immediately think of when we think channels. Generational gaps should be identified and addressed across all channels that comprise a person’s Total Experience (TX) with a brand.
John Seeds

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