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John Seeds - Vice President of Marketing at Avtex - was recently featured on CMS Wire sharing his thoughts on optimizing your CX strategy for different generations.

Read the full article here.

Channel expectations are different among generations, which creates CX gaps brands must address - beyond the customer service channels that we all immediately think of when we think channels. Generational gaps should be identified and addressed across all channels that comprise a person’s Total Experience (TX) with a brand.
John Seeds

Read the full article here on cmswire.com