Focusing on Customer Experience During a Merger
Becky Roemen - Manager of Customer Experience Solutions at Avtex - recently co-wrote an article for Banking Strategies about the merger of two credit unions and how the integration team learned to plan for increased touchpoints, to overcommunicate and to get help from an outside partner.
Read the full article here.
Mergers are never easy, so using customer experience as a north star can help everyone focus on what customers want and expect currently, during integration and once two organizations become one.Becky Roemen
Read the full article here on bai.org.