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Becoming Your Customer’s ‘Last Best Experience’ Hinges on 1:1 Personalization

by Brian Lannan

Brian Lannan - Vice President of Retail Experience at Avtex was featured in RIS News discussing three preliminary steps your organization can take to move past segmentation and into true, 1:1 personalization.

Read the full article here.

Real personalization requires brands to invest in AI and automation to unpack the 360-degree view of each consumer and use it to deliver the right message to the right customer at exactly the right time.
Brian Lannan

Read the full article here on risnews.com