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Brian Lannan - Vice President of Retail Experience at Avtex - was recently featured on CMSWire sharing his insights on preserving CX while dealing with supply and staff shortages.

Read the full article here.

Every interaction with your brand is an opportunity to reassure or sow doubt about your brand. If you manage expectations and bridge your customers to a more frictionless future, you’ll find yourself doing a lot less apologizing.
Brian Lannan

Read the full article here on cmswire.com