Athlete Tracker

Custom Application Allows Users to Track Athletes During Races.

The Twin Cities Marathon is consistently voted one of the top 10 marathons in the U.S. and Twin Cities in Motion, the organization who puts on the race along with the TC 10 mile, strives to deliver a great experience for both the runner and the fan.

Timeline
3 months

Avtex Services
Technology Innovation
Technology Implementation
App Development
App Development Workshop
Hosting

Key Benefits
– Allows users to track athletes throughout the course of a race

– Provides real-time updates of race progress via text alerts

– Scalable to handle tens of thousands of messages on race day

– Sent more than 150,000 messages to users in a single event

One of the challenges for the 300,000 fans that attend the race is trying to predict when their favorite runner will be at a particular mile marker so that they can locate a spot to cheer them on. Additionally, friends and family who aren’t able to attend the race in person didn’t have a great way to get updates about their runner’s progress.

New technology solutions from innovative companies like Avtex allow us to offer an interactive race experience.

Virginia Brophy Achman –
Twin Cities in Motion

The Challenge

Twin Cities in Motion did not have a large IT budget to invest and needed to look at cost-effective yet contemporary solutions to provide tracking notification services to spectators to improve the fan experience.

Results at a Glance

AthleteTracker was built to handle sending tens of thousands of text messages to thousands of spectators around the course and around the country during the few hours of the race.

Key Partner Technologies

The Solution

Enter the cloud. Twin Cities in Motion partnered with Avtex to deliver AthleteTracker, a cloud based solution designed to help spectators of
the races track their favorite runners via SMS text notifications.

Developed on Windows Azure from Microsoft, AthleteTracker was designed to leverage the scalability of a cloud-based platform to address the high demand in an extremely short period of time.

AthleteTracker was built to handle sending tens of thousands of text messages to thousands of spectators around the course and around the country during the few hours of the race.

The Results

On race day, AthleteTracker helped to deliver a great fan experience to over
19,000 spectators from all around the country who signed up to track over
11,000 individual runners.

Tapping into the power of Windows Azure, AthleteTracker easily scaled to send over 150,000 SMS text messages to spectators during the races.

At the conclusion of the race, a survey was sent to all 19,000+ users of AthleteTracker and received high praise from the users with an average score over 4.5 on a scale of 1 to 5.

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