What is Customer Care?

With the challenges of attracting and maintaining customers ever increasing, many organizations have placed focus on the concept of Customer Care.

Customer Care is a tactile effort made to ensure that customers are satisfied prior to, during and after their relationships with the organization. Many CX strategists view Customer Care as a component of the overall experience. Others think of Customer Care as the overarching driver impacting CX and customer service initiatives.

Organizations that maintain effective Customer Care practices often see the benefits in increased customer satisfaction, repeat business and ongoing loyalty. The benefits of quality Customer Care strategies are often felt internally as well, as agent morale and job satisfaction are positively approved.

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Beth Ingebretson

Categories: Customer Experience.